Why FCBDesign?
The most loved brands, by design.
At FCB Design, we build brands with compelling stories. Brands people love. We design to make you stop and think, to ask you to act, and give you a reason to come back – again and again.Experiencing the brand at every touchpoint, every time.
What we do
Smart, strategic & well-crafted design
Our capabilities
Our capabilities
Distinctive Assets
How do we make a brand pop in a visual-first world?
Every brand design has to start somewhere. At FCB Design, this starting point is what we refer to as distinctive assets. These give the audience unique cues to associate with your brand that go beyond just the logo to include visual, audio, graphic and tonal assets. Building these assets creates a foundation
– allowing each execution to be uniquely designed to grab the maximum attention from consumers while creating an easy link for them between the creative and the brand. The stronger the assets are, the more consistently recognisable the brand becomes, and the more room exist for us to really tell the brand’s story. Every design, be it a poster, brochure, event or illustration is created to stand out, be unexpected and truly evocative.
Distinctive Assets
How do we make a brand pop in a visual-first world?
Every brand design has to start somewhere. At FCB Design, this starting point is what we refer to as distinctive assets. These give the audience unique cues to associate with your brand that go beyond just the logo to include visual, audio, graphic and tonal assets. Building these assets creates a foundation
– allowing each execution to be uniquely designed to grab the maximum attention from consumers while creating an easy link for them between the creative and the brand. The stronger the assets are, the more consistently recognisable the brand becomes, and the more room exist for us to really tell the brand’s story. Every design, be it a poster, brochure, event or illustration is created to stand out, be unexpected and truly evocative.
AWARDS & HONORS
The Science of Design
Not just design, but science. Built on our strategic philosophy, The Big Easy – we use behavioral science to make sure our design grabs consumers’ attention. Based on real data and proven research we have developed visual guidelines that capitalise on the way human beings perceive and process information.
This is not a checklist. This is creative instinct and science coming together to ultimately create work that is truly effective. We use this tool to know when to play by the rules and when to break them so we create design that is unique, relevant, memorable and shows results.
For general inquiries:
info@fcb.co.za
For other questions:
011 566 6000